Did you know—the best fight is the one you never pick? Always! Picture this: You’ve built a brand. A name. A logo. A reputation. You’ve...

Let’s say you’re running full speed ahead. You’ve got energy, funding, ambition. You know you need protection in six countries, so you...

Why Maintaining Your Intellectual Property Is Just Like Looking After Real Estate You wouldn’t leave the front door of your home wide...

©  2025 by Olaf Kretzschmar     Ideas need the right time. Today's crap will be tomorrow's gold Let’s face it: if you’re the kind of...

If Intellectual Property (IP) would be an item, it would probably be a SWISS ARMY KNIFE. Make good use of it! The Two-Fold Power of...

What Australian Businesses Can Learn from a Toast-Sized Trade Mark Titan Think Vegemite is just something you slap on toast? Think again....

Ownership of ideas is a fascinating and complex question that cuts across law, philosophy, and ethics. Humans are natural creators,...

StartUp  stages concerning Intellectual Property (IP) - considerations and a typical timeframe for each stage: STAGE 1 Ideation (0–6...

The art of cooking has flourished for millennia, evolving from a basic necessity to a sophisticated blend of culture, innovation, and...

In the world of sports and fashion, branding is everything. A name, logo, or symbol carry immense value, often becoming synonymous with a...

In the arena of commerce, trade marks are the battle flags that businesses wave to stake their claim in the market. However, the journey...